Vikram Thakur

17/11/2023

Marketing Platform for the Print and Converting Industry

How Machine Dalal helps you sell more print products, equipment, parts and services.

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At Least that is the plan we are working on.  

       It is the journey of thousand miles building something meaningful, interesting and most importantly useful of the people who are part of the print industry. As founder of Machine Dalal and a software developer, I have always found the building the software part easier than building it for an industry. I think it comes from my personal experience as a man who held various odd jobs than a boy who helps build IT products.  

       Those who have been part of our journey, we have over 60 international dealers, among the sellers and about 5000+ used print equipment from major brands such as Heidelberg, Komori, Muller Martini, Bobst, well I could go on, but I am not doing this for search engine optimization.  

       For those who have been part of our journey, know that we have been slow and possibly resource constraint, and there would be a lot of truth to it. But at the same time, it has been a journey of immense learning and substantial support from our subscribers, and every day we learnt something new and everything we realized new mistakes and improved upon our processes.  

       As we enter the next of development of our product, here are some key points that will make Machine Dalal - the next level marketing platform for the industry.  

  • We Reduce Invalid leads 

Emphasis on quality conversations and that would also mean that sales leads from Machine Dalal have chance of closing 

  • Leads Fit for purpose 

A person buying inexpensive semi-automatic cutter would not send you an enquiry for an automatic die cutting equipment.  

Properly structured website with clear information on category, media and brand, takes care of that little pickle. 

  • Machine Dalal is a purposeful demand channel that saves time for both buyers and sellers 

We have put rules in place that does not confuse the buyers as they clearly define the machine and equipment being sold. 

  • Automated Process reduces Friction  

Machine Dalal Conversations is a real time communication process built within Machine Dalal. It keeps the flow of information secure, safe and private. 

  • Data ownership 

You own your leads, they are yours to keep. It is as simple as that. An encrypted process creates a seamless secure channel for you to manage and communicate with the buyer. 

 

Marketing that Drives Sales 

Machine Dalal has transformed the way equipment sales marketing works. The platform automates social media marketing, manages total digital presence and provides you further insight on user behaviour with regards to print industry.  

We are working on new additions, upgrading to faster framework, and api-first microservice architecture. Stuff that you need care about, as that is our problem to solve to ensure you that you sell more print, more often. 

Good Luck and Have a Great Weekend! 

At Machine Dalal, we connect the supply and purchasing needs of the print industry.

Contact Us to learn more. You may also download the app to have a personalized experience of the Platform.

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Regular updates from our magazine with illustrations, innovations , commodities, history, media, art and a whole lot more from the magnificent world of Print.