Machine Dalal Building a Better Search

Machine Dalal is an organism. The Platform grows, new problems arise, new features get built, new solutions presented to machinery buyers and machinery sellers. In so many ways, it is like raising a child. Machine Dalal is one such child. Sometimes a child can take some to grow but with proper care and nurturing you can always beat the odds.

And that is what we are doing right now – one step at a time.

Search Engine for the Platform

Machine Dalal Search had begun as just another add on feature for buyers to search from the total inventory. The performance was okay, but buyers had to rely on the filter to locate the machinery and there was no feedback – either to the machinery buyer or to the machinery seller.

Search is not just search. It has to perform additional functions – inform the user of options that he may not have considered. Recommend other machinery. Provide insights to the seller – to improve their offerings, and most importantly share wisdom with us, the people building the platform.

Keywords, Countries and Consumers

Not going much into the behind-the-scenes technology and the process of additional server set up, virtual machines and bandwidth management; we started to capture data that we think would be useful to the brands, manufacturers and the machinery dealers.

This is what a typical report looks like,

It is the important information that we capture. Dealers selling machines should know what customers seek out there, and they can meet the demand, source better, list more, and overall improve their offerings. More importantly what buyers are unable to find on Machine Dalal. That is a business opportunity unlocked.

Search Reports and Trends

So far, we have been experimenting with how we collect and collate query data. Next step is dissemination of this information to our users. Initially we shall begin with sharing the data in a simpler format and later on create trending page – that will provide greater depth to print machinery consumers.

Here is link to our search page - https://machinedalal.com/search, but it is universally available on all the pages.

Machine Dalal is the global trading platform for the printing, packaging, and converting industry—designed to evolve with the needs of the market. We are continually innovating - from powerful search tools to integrated social media marketing, a growing newsletter audience, and our newly launched digital magazine, we are building a robust ecosystem to support print machinery sellers and buyers worldwide.

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To explore business opportunities or partnerships, feel free to get in touch with us.