The Critical Role of an Equipment Broker in Machine Trade

Here is one textbook definition of broker, an agent who buys or sells for a principal on a commission basis without having title to the property and there is another, a person who functions as an intermediary between two or more parties in negotiating agreements, bargains, or the like. 

In the best of definitions the job comes off as that of a mere facilitator with nothing to lose. And that is oversimplification at its best. 

We would in fact put our neck out and say that in the business of preowned print equipment, the role of a dealer is that of a person who gets shit done. He not only helps you sell your machines, he also helps you procure equipment that meets the required quality, is within your budget and in timely fashion.  

A broker fulfils three essential roles, 

• Quality Assurance 

1. He insures quality and standards. He understands the market, what is required in what geography, who would pay what rate and where a product should be positioned at.  
2. He also helps you get a fairer price.  

• Logistics and Storage 

Before we come to the most important part that is Capital, a dealer keeps the inventory moving, has the required storage capacity, knows how to handle shipping and laws government imports and exports. In fact, a machine dealer ensures that a whole of teething problems, do not come to bite either the buyer or the seller of preowned/ used equipment. 

• Capital 

A dealer would front the capital that the end buyer would not. As a seller you would have an assured sale sooner for that. The capital risk in preowned print equipment trade is a sheer act of bravery and that bravery stems from the confidence. Confidence that stems from years of experience in trading print, packaging and converting equipment worldwide.  

Machine Dalal connects professionals from all walks of life in the industry. Our unyielding focus is on the print, packaging and converting industry and we are getting a whole lot of support from the industry, as more and more machine dealers from Europe, Americas, India, and Australia are using our platform to trade their equipment, find new customers and explore new markets.  

Contact us to learn more. You may also download the app from the Play Store or the App Store to have a personalized experience of the Platform. 

Machine Dalal is the global trading platform for the printing, packaging, and converting industry—designed to evolve with the needs of the market. We are continually innovating - from powerful search tools to integrated social media marketing, a growing newsletter audience, and our newly launched digital magazine, we are building a robust ecosystem to support print machinery sellers and buyers worldwide.

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